TITLE
PAGE
PUBLIC RELATIONS AS AN IMAGE MAKING TOOL: A CASE STUDY OF THE NIGERIAN POLICE FORCE
PUBLIC RELATIONS AS AN IMAGE MAKING TOOL: A CASE STUDY OF THE NIGERIAN POLICE FORCE
BY
IBRAHIM SANI
U13MM1010
IBRAHIM SANI
U13MM1010
BEING
A TERM-PAPER SUBMITTED TO THE
DEPARTMENT OF MASS COMMUNICATION
FACULTY OF SOCIAL SCIENCES
AHMADU BELLO UNIVERSITY,
ZARIA
DEPARTMENT OF MASS COMMUNICATION
FACULTY OF SOCIAL SCIENCES
AHMADU BELLO UNIVERSITY,
ZARIA
IN
PARTIAL FULFILLMENT OF THE REQUIREMENTS
OF MCOM 242
(PRINCIPLES OF PUBLIC RELATIONS)
OF MCOM 242
(PRINCIPLES OF PUBLIC RELATIONS)
LECTURER:
COSMOS EZE
COSMOS EZE
AUGUST,
2015.
INTRODUCTION
“Police is your friend” is a common expression everywhere. Although in Nigeria, some see this expression as been used sarcastically due to the bad reputation of the police to the people resulting from its “poor public relations”.
The objective of this study “Public Relations as an image making tool: case study of the Nigerian Police Force ” looks into the internal and external problems of Nigeria police and how the Nigerian Police Public Relation Department (NPPRD) has succeeded or failed in resolving these problems. Problems such as the welfare of the police, its relationship with the public and how the police manage crowd and crisis in Nigeria. To achieve this, I discussed the topic under the following headings:
1.0 Public relations at a glance
2.0 Historical background of the Nigerian Police Force
3.0 Literature review
4.0 The police-public relations in Nigeria: problems examination
5.0 Prospects/
6.0 Recommendations
Hopefully at the end, this paper will be of great benefit to the Nigerian police as an institution on how its public relations department could rebrand the already spoilt name of the police in the eyes of many Nigerians, its relevant publics.
Findings drawn from the study revealed that NPPRD as an image making tool of the institution suffers a lot of setbacks in attempt to discharge their duties effectively. Problems such as absence of decision making power (e.g. full pledged) and incorporating of nonprofessional
1.0 PUBLIC RELATIONS AT A GLANCE
1.1 History of public relations
The history of public relations is as old as man. It started from the time immemorial. Although it is sometimes said that public relations is new, as if it had been invented during the last few years or since the Second World War; or just this century. In countries which have gained their independence during the last thirty years, public relations may well seem new.
Mankind has always tried to communicate and make it understood. Before, there were alphabets, characters and numerals that were pictograms (of which Chinese characters still provide examples). Ancient buildings such as pyramids, early temples and the cave paintings of Zimbabwe bear pictorial messages. People also wrote on tablets of stones and on leather, parchments and papyrus, as with the Dead Sea scrolls. All these references are enough to show that public relations is not something newly started.
However, the history of modern public relations, as in many developing countries where the government has had to take the initiatives in effecting the social change, public relations techniques were applied by governments of Europe and America.
In Nigeria, the history of modern public relations started at a formal level with the activities of government during the Second World War (1943) when the colonial government thought it wise to establish first information unit saddled with the responsibilitie
Equally in 1949, the United African Company of Nigeria (UACN) established an information unit known as public information unit. Its responsibilitie
1.2 Public relations defined
Public relation concerns any organization, commercial or non-commercial.
According to International Public Relations (IPR), public relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.
Frank Jefkins, a worldwide recognized public relations lecturer says public relations consists of all forms of planned communication outwards and inwards, between an organization and its public for the purpose of achieving specific objectives concerning mutual understanding.
Also, following the world assembly public relations in Mexico City in August 1978, this statement was agreed: Public Relations is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programmes of action which will serve both the organization’s and the public interest.
Coming nearer home to Nigeria, Eze (2015) sees public relations as a meekness flowing from the heart.
Therefore we can see public relations as an aspect of communication that involves promoting the desirable image of persons, group of people, governments, nations, organizations etc seeking public attention. Public Relations activities and policies are used to create public interest in a person, idea, product, institution or business establishment. By its nature, public relations are devoted to serving particular interests by them to public in the most favorable light.
It is the practice of managing the communication between an organization and its public.
Osho (1999:22), subscribes to one of the earliest definitions of public relations which sees it as the management function which evaluates public attitude; identifies the policies and procedures of an organization with the public interest and execute programs of action and communication, and to earn public acceptance and understanding.
Public Relations is a continuing and constructive interchange between those who are affected by or interested in that business. It’s a management function which attempts to create goodwill for an organization and its products, services or ideas with group of people which can affect its present or future welfare (Offonry, 1985).
1.2 Public Relation as an Image Making Tool
Public relation is much more than cultivating contact. It is about finding and implementing strategic campaigns, reacting to crises and ensuring that an organization is always correctly and positively represented (Daramola, 2003).
Therefore public relation is not concerned with how an organization sees itself, but how others see it. It is about presenting positive image and not the false one.
However, it is equally important for me to draw a line of difference between public relation and propaganda. Public relation is built on truth, not lies. Unlike propaganda which is half truth, half lies. Regrettably enough, so misunderstood is public relation that some people cannot differentiate it from the propaganda.
All in all, public relation is the deliberate and consistent effort aimed at winning goodwill and mutual understanding between an individual, an organization or a firm and its relevant publics.
As we will see later in the case of our case study, The Nigerian Police Force, its public relation department is not full pledged i.e. it lacks both the professional skills of a standard public relation job and the decision making power of the management. Little wonder, the NPPRD sometimes lack access to vital information which ideally supposed to be their main job.
Jefkins (1980) believes that the more public relation officer know about an organization, the better for he or she to speak on its behalf. Hence there is need for full pledged public relation department in the Nigerian Police Force.
When we go deeper into this topic of our discussion, we shall hopefully see how its recommendations
2.0 HISTORICAL BACKGROUND OF THE NIGERIAN
POLICE
The
Nigerian Police Force was established on April 1, 1930, with its headquarters
in Lagos then, commanded by an Inspector-Gener al of Police. Nigerians
assumed the overall leadership of the Force in 1964 when the late Louis Orok
Edet was appointed the first indigenous Inspector-Gener al of Police. Since
then, fourteen other Nigerians, including the incumbent, Solomon Arase, have
been at the helm. The Nigeria Police Force is a product of the nation’s
Constitution: the 1999 Constitution cited by Alemika and Chukwuma (2000,p.15)
explicitly prohibited the establishment of State Police forces other than the
Nigeria Police Force. Section 214(1) stipulates: “There shall be a Police Force
for Nigeria, which shall be known as the Nigeria Police Force, and subject to
the provisions of this Section no other police force shall be established for
the Federation or any part thereof.” Though, the country briefly experimented
local police force at the regional levels alongside the Nigeria Police Force,
as enshrined in the Independence Constitution of 1960 and the Republican
Constitution of 1963 which provided for Local Police Force and the Nigeria
Police Force. But the military cut short this experiment when it seized power
on January 15, 1966, and dissolved the Local Police Force, as a result of the
negative roles attributed to the Force during the First Republic (1960-1966)
(Alemika and Chukwuma 2000).
In essence, The Nigeria Police is a national force and the only one operating throughout the country covering an area of 923,769 square kilometres with an estimated population of over 150 million. Thus, by virtue of Section 4, Police Act of 1967, Cap 359 of the Laws of the Federation, 1990, power is conferred upon the Force for the maintenance of law and order throughout the country. The Nigeria Police personnel are estimated at about 377,000 (The Punch). The Nigeria Police has a centralized management command and control structure in which the Inspector-Gener al of Police singlehandedly determines both
policy and operational matters. As the head of the Force, the Inspector-Gener al
of Police is appointed by the President but on the advice of the Nigeria Police
Council, from among some serving top hierarchy of the Force (NOPRIN, 2007).
In essence, The Nigeria Police is a national force and the only one operating throughout the country covering an area of 923,769 square kilometres with an estimated population of over 150 million. Thus, by virtue of Section 4, Police Act of 1967, Cap 359 of the Laws of the Federation, 1990, power is conferred upon the Force for the maintenance of law and order throughout the country. The Nigeria Police personnel are estimated at about 377,000 (The Punch). The Nigeria Police has a centralized management command and control structure in which the Inspector-Gener
2.1 The Nigerian Police Force: Roles and
Responsibilitie s
The
cardinal principles of establishing the Nigeria Police Force is to maintain law
and order as well as safeguard and protect lives and property of all citizens
of the country. To achieve this, section 194 (1) of the 1979 Constitution of
the Federal Republic of Nigeria and subsequently the 1999 Constitution of the
country provides that the Nigeria Police Force (NPF) shall have such powers and
duties as conferred upon them by law. The police refer to a particular kind of
social institution, while policing implies a set of processes with specific
social functions. The police are the main institution that provides regular
direct contact with the public, a situation that makes it unique among other
law enforcement agencies and agents. The job of the police is so complex and
enormous to the extent that they supervised through patrol the activities of
the societal members in order to ensure effective policing. Policing is a
process that involves detection and punishment of wrong acts as negative
re-enforcement to criminal behavior and deters potential wrong doers. It is an
aspect of social control process involving surveillance and sanctions intended
towards ensuring security of the whole (Maguire, Morgan and Reiner, 1997). In
essence, Reiss (1971) explains that policing involves a situation whereby the
police mediate between the community and the legal system. Notwithstanding ,
Quincy (1979) posited that the police are by nature disliked by the public due
to the somewhat intrusive nature of their jobs.
Johnson and Gregory (1971) highlight the roles and responsibilitie s of the
police, arguing that unlike many other occupational roles, the policeman's role
is ambiguous. S/he is a friend and a protector. S/he assures safety on the
streets and keeps the peace. You call him/her when you are in trouble, when
your neighbors are making too much noise, or when your property is lost. At the
same time, this police man/woman is a foe and a repressor. S/he inhibits your
freedom; charges you when you violate a law, or illegally parked; comes to your
house to quiet you down when your neighbors complain about noise; investigates;
and interrogates you when you are suspected of or involved in some illegal
activity. Although, the above scenario reflects what is obtained in American society
couple of decades ago, it is exactly the situation in Nigeria and perhaps
elsewhere. Fundamentally, Johnson and Gregory (1971) describe the police work
as particularly dynamic, complex, delicate yet important, and this applies to
every existing human society. Buttressing the above point, Black (1968)
explained the ramifications and complications of police work, asserting that
the policeare responsible for protecting life and property, preventing
lawlessness, and apprehending law breakers. A police is imagined as chasing
hardened criminals, capturing bank robbers, and investigating murders.
Similarly, Goldsmith and Harris (2012) believe that considering the nature of
police work, obtaining cooperation can be particularly difficult. Despite that,
policing, like many other activities, benefits from cooperation and
collaboration with other partners, notably the public.
In line with the above therefore, the public need to appreciate the fact that their maximum support is a necessity for the success of safeguarding the lives and property of the whole and for a better and sustainable development. Gourley (1954) argues that the police and the public are in a sense identical and that the police represent only a small fraction of the public they serve. Additionally, he asserts that citizens cannot discard their responsibility to police themselves merely by retaining professional police to perform the daily tasks for which citizens have no time, the capacity, and the inclination. Thence, the police can never adequately discharge their obligations to protect life and property unless they are reinforced by the good will and cooperation of the public. Although, Gourley’s audience was the mid-20thcentury
Americans, his message is clear and applicable to the Nigerian public of the
21stcentury and beyond. The citizens must understand that their security and
welfare are, to a great extent, dependent upon the maintenance of an orderly
society, which in turn is dependent upon the effectiveness and efficiency as
well as the prestige of the police.
According to Fielding (1996) cited in Wright (2002), there are three models that characterize policing work. These include:
i. The enforcement model, which largely focus on the police work of crime control and law enforcement.
Johnson and Gregory (1971) highlight the roles and responsibilitie
In line with the above therefore, the public need to appreciate the fact that their maximum support is a necessity for the success of safeguarding the lives and property of the whole and for a better and sustainable development. Gourley (1954) argues that the police and the public are in a sense identical and that the police represent only a small fraction of the public they serve. Additionally, he asserts that citizens cannot discard their responsibility to police themselves merely by retaining professional police to perform the daily tasks for which citizens have no time, the capacity, and the inclination. Thence, the police can never adequately discharge their obligations to protect life and property unless they are reinforced by the good will and cooperation of the public. Although, Gourley’s audience was the mid-20thcentury
According to Fielding (1996) cited in Wright (2002), there are three models that characterize policing work. These include:
i. The enforcement model, which largely focus on the police work of crime control and law enforcement.
ii. The
service model that set policing priorities for dealing with crime control,
order maintenance and service delivery in consultations with the public.
iii.
The community model, which gives priority to maintaining public tranquility
over crime control. The philosophy here is that the police and the public have
the responsibility for keeping their society safe in order to ensure security
of lives and property.
The
police are responsible for enforcing all criminal laws irrespective of whether
citizens wish to be policed or not. According to Alemika (1993), the police
force is created to primarily promote harmony and security of lives and
property in the society. However, what is important is how the police conduct
themselves in the process of discharging their legal function, which is always
the problem in Nigeria. Further, Ehindaro (2005) observed that the police alone
cannot combat crime without co-operation from the public. Without strong ties
with the community, the police may not have access to vital information from
the citizens that could help control, manage, solve and deter crime.How then do
the NPF relate to the public? How is the current relationship? What are the
factors responsible for the current situation? How ought the ideal
relationship?
2.2
Public Relations Department in the Nigerian Police Force
In order to project the social services dimension of the duties of the police, the late Kam Selem, former Inspector-Gener al of Police (1966-1975)
formally established the Force Public Relations Department as a statutory
function of the Force and expanded its services to states Commands. The Nigeria
Police Force has demonstrated how critical public relation is to its
operations, hence, its replication in major police formations across the
country. The Force headquarters Public Relations Officer (FPRO) is the official
mouthpiece for the entire Nigeria Police Force, and he is superior in rank (the
position is occupied by at least an Assistant Commissioner of Police) to Police
Public Relations Officers (PPRO) who hold sway at the Zonal and State Commands
– a responsibility that is traditionally entrusted to an officer of at least
the rank of Deputy Superintendent of Police and Assistant Superintendent of
Police respectively. The Department performs communication tasks such as
publishing the list of wanted persons, missing persons, stolen vehicles, dark
spots, security tips and organizes press briefings to parade arrested criminal
suspects. It also issues press releases and bulletins, writes feature articles,
publishes photographs and advertisements through the press and electronic media
in order to keep the public constantly informed of police activities. It also
organizes public lectures and produces informative materials such as posters,
flyers and booklets in order to inform and educate the public about police
activities. The Department is also responsible for producing police calendars,
diary, greeting cards, magazine and newsletter. It is noteworthy to state that
Nigeria Police Public Relations Department (NPPRD) in all police formations
throughout the federation is peopled by general duties police operatives, and
not public relations professionals.
The Nigeria Police Force classifies public relations as a general duty function and it is subsumed under Administration Department. The implication of this kind of arrangement is that any police officer irrespective of his or her educational background or professional training can be posted to work in the Department.
In order to project the social services dimension of the duties of the police, the late Kam Selem, former Inspector-Gener
The Nigeria Police Force classifies public relations as a general duty function and it is subsumed under Administration Department. The implication of this kind of arrangement is that any police officer irrespective of his or her educational background or professional training can be posted to work in the Department.
The
Nigerian Police Force public relation department is not full pledged i.e. it
lacks both the professional skills of a standard public relation job and the
decision making power of the management. Little wonder, the NPPRD sometimes
lack access to vital information which ideally supposed to be their main job.
Jefkins (1980) believes that the more public relation officer know about an organization, the better for he or she to speak on its behalf. Hence there is need for full pledged public relation department in the Nigerian Police Force.
Jefkins (1980) believes that the more public relation officer know about an organization, the better for he or she to speak on its behalf. Hence there is need for full pledged public relation department in the Nigerian Police Force.
3.0 LITERATURE REVIEW
A
publication, “Creating a Better Police Image”, Nigeria Police Information
Booklet (1981,p.5) stipulates the statutory roles of NPPRD to include the
following: “To spotlight anything likely to cause police-public friction and
advise the authorities of the situation and suggest action to remove it; to
publicize the good work of the police so that the public will appreciate such
services; to gain and sustain a favorable public opinion about the Force; to
establish and strengthen sound relationship with well-meaning citizens and to
win over the “fence sitters” by effectively communicating with them; to educate
the public on the functions and roles of the police in the society; planning
and coordination of the Force public relations policies with a view to
improving police relationship with the public; serving as the central source of
public information concerning the Force and the only official channel of
publicity for the Force; production and distribution of the Force’s magazine,
newsletters, press releases, feature articles, statistics, photographs, films,
advertisements and other publicity documents to the information media and the
public; establishment and maintenance of an internal information and reference
service within the Force; examination of complaints from the public; and
education of ranks on the importance of public relations.”
According to Alemika and Chukwuma (2000,p.32) relationships between the Nigeria Police and the citizens are largely characterized by suspicion, prejudiced, mutual disrespect, conflict and violence. In essence, the inability of the police to connect with the public as a result of their widely reported belligerent and criminal attitudes has alienated the public.
“Creating a Better Police Image”, Nigeria Police Information Booklet (1981,p.6) further outlines the causes of public distrust of men and officers of the Force: “Dissatisfactio n in handling of reports due to the public ignorance
of police methods and the law; rude treatment of citizens who come to the
police with cases; an overbearing attitude and an attempt to deflect the ego of
the citizen in public; discourteous approach of policemen controlling or
checking traffic in the cities; unpleasant tone of voice; unnecessary show of
force and bestial pleasure to hurt people while controlling crowd; rough
treatment of suspects and other offenders; taking advantage of other citizens
when driving police vehicles such as breaking speed limits and jumping of
lanes; showing partiality to women, friends and relations in handling cases;
assumption of proud airs by policemen to cover their shortcomings; drinking in
uniform while on duty; unkempt and careless dress and appearance; and tendency
to expect unmerited rewards for performing lawful duties.” However, the
aforementioned publication suggests some basic rules which every member of the
police force should embrace as their operational creed in their quest to
transforming their organization into a responsive, accountable, civil and
people-centered : “Smile and be polite (not weak) and avoid rudeness;
enthusiasms instead of dullness – show interest in what you have at hand, learn
about your job and locality to be able to discuss any problem freely and
confidently; use courteous words instead of sharp retorts; response instead of
indifference. Listen to those who come to complain, show you are interested and
be alert to their moods; warmth instead of coolness, warmth attracts warmth, no
one can respond to you if you are cold and aloof; understanding instead of
closed mind, keep an open mind to be able to discuss, reason, discern and
arrive at sound judgment; attention instead of neglect, listen and if necessary
disagree politely; patience instead of irritation; sincerity instead of sham.
Say exactly what you mean. Be honest and straight forward in dealing with the
public; consideration instead of annoyance, listen without annoyance; to
persuade without apparent force is evidence of maturity; facts instead of
arguments, facts are your best weapon because they cannot be denied and can be
repeated without confusion, don’t argue, reason; creative ideas – the world is
progressing so must you or you fall by the way side, you have to think
progressively, the days of the bluster muscle police are gone, working mostly
alone you must act promptly without reference to you superiors; helpfulness
instead of hindrance; giving you time to assist others and asking nothing in
return is the most difficult but most rewarding experience; action instead of
dilatory tactics; and appreciation instead of ingratitude.”
According to Alemika and Chukwuma (2000,p.32) relationships between the Nigeria Police and the citizens are largely characterized by suspicion, prejudiced, mutual disrespect, conflict and violence. In essence, the inability of the police to connect with the public as a result of their widely reported belligerent and criminal attitudes has alienated the public.
“Creating a Better Police Image”, Nigeria Police Information Booklet (1981,p.6) further outlines the causes of public distrust of men and officers of the Force: “Dissatisfactio
4.0 THE POLICE-PUBLIC RELATIONSHIP IN
NIGERIA: PROBLEMS EXAMINATION
Police
ideally supposed to be “a friend” to everyone; one who guards his life and
property; one who ensure freedom of his welfare, either individually or as a
member of a society; one who always waits to give his helping hand; one who
protects national values etc. unfortunately in Nigeria, reverse is the case.
Some people even consider the police as their enemies; those who are meant to
intervene and/or disturb their social life; those who violate the fundamental
human right etc. This referent to the critical relationship between the
Nigerian Police as a body and the Nigerian populace is as a result of poor
public relation strategy between the duos.
Public
relation as a strategy could be used to solve most of the misconceptions about
the police led to the deteriorations of relationship between the duos.
Prominent among these problems is absence of a full pledged PR department. As stated earlier in this work, the NPPRD mainly comprises of unprofessional in its constituent. The fact that every police officer (including non-PR professionals) can work in this department often makes it difficult for them to carry out their duties accordingly.
Notably also, I (personally) am of the opinion that the word force in the name of the police as an institution be removed. This possibly emanated from the fact that the NPF was established during the colonial period when everything had to be enforced by force to achieve the desired objective. Commonsensicall y,
there is an element of contradiction between the name: The Nigerian Police
Force and the motto: police is your friend. Or can we say that the two are used
oxymoronically or sarcastically?
According to Ibrahim Yakubu Lame, former director-genera l Police Service
Commission, corruption is so rampant in the Nigerian police that people of
contemporary Nigeria cannot give trust to them anymore.
Corruption is a major factor that plays out in the bad P-PR. Nigeria has a widespread reputation for corruption. In 2000, it appeared at the top of Transparency International's list of the most corrupt countries, and it
continues to be regarded as a bastion of fraud, graft, and deceit (Transparency
International, 2009; Smith, 2010). In Nigeria today, the problems of
development are not necessarily due to the scarcity of the natural factors of
production but due to corruption which has eaten deep into the fabric of
Nigerian society, and at present, one of the greatest obstacles to national
development (Abdullahi 2002:9). In the language of cause and effect, corruption
is often portrayed as an independent variable inhibiting the desired and
supposedly dependent outcomes of democracy and development, including improving
health outcomes (Transparency International, 2006).
Prominent among these problems is absence of a full pledged PR department. As stated earlier in this work, the NPPRD mainly comprises of unprofessional in its constituent. The fact that every police officer (including non-PR professionals) can work in this department often makes it difficult for them to carry out their duties accordingly.
Notably also, I (personally) am of the opinion that the word force in the name of the police as an institution be removed. This possibly emanated from the fact that the NPF was established during the colonial period when everything had to be enforced by force to achieve the desired objective. Commonsensicall
According to Ibrahim Yakubu Lame, former director-genera
Corruption is a major factor that plays out in the bad P-PR. Nigeria has a widespread reputation for corruption. In 2000, it appeared at the top of Transparency International's
Findings
of Hills (2008) confirmed that corruption is endemic at every level, with the
police regularly heading the Transparency International’s list of the most
corrupt institutions in Nigeria. An average police man in Nigeria is exploited
right from his/her recruitment. S/ he might not be the best fit for the
job, but paying-off can get him there. At the police training colleges, the
quality and quantity of food they are served is nothing to write home about;
the allowances are not assured of being fully paid and as at when due; during
passing-out bribes may be given for a “better” posting; before and upon
arriving at respective areas of primary assignment may attract a continuation
of the trend; and even “returns” might be solicited to the senior ranking
officers. At retirement, no one can guarantee that entitlements will be given
without giving out bribes. In the event a police officer dies while in service,
the so-called “commissioner’s regret allowance” is not enough for the deceased
officers’ family to sustain a living for the period of mourning; needless say
there’s a befitting burial, if the deceased’s culture permits. These
frustrations usually contribute to the increased corrupt practices of the
police- something that is in the fabrics of the police, at the best in the
public’s eyes.
5.0 RECOMMENDATIONS AND CONCLUSION
In
spite of the alluring structures and programs of NPPRD, the image of the Force
has largely not resonated with the kind of police force desired by the civil
populace: a force that eschews inappropriate use of lethal force, illegal
arrest and detention, extortion, intimidation, corruption, sexual violence and
extra-judicial killings. However, the following recommendations would
guide NPPRD in its bid to re-engineer the Force, slough off its undesirable
reputations and turn it into a humane law enforcement agency that is respected,
trusted and befriended by the civil populace as the protector of lives and
property.
The NPPRD efforts at endearing the police to the public are ineffectual because there is no synergy between it and the Force’s two largest and most important Departments -- Operations, General Investigations and Intelligence. The core of police activities is performed by men and officers of these departments: they take measures to prevent the commission of crime; investigate the commission of crime; interrogate suspects; they search persons and premises in order to detect, prevent or investigate the commission of crime; among others. These are the police personnel who interface daily with the public, and whose unprofessional postures have largely tainted the image of the Force, thereby causing the relationship between the police and the public to become increasingly thorny. NPPRD spirited efforts at repairing the damaged relationship between the Force and the public in the forms of seminars, workshops, publications, radio and television programs, other strategies have failed to stem police abuses and coercive excesses because there is little or no working relationship between NPPRD and the Force key departments in its bid to anchor modern policing ideals and democratic values in the heart of police personnel. Understandably, men and officers of these departments are not keying into
the laudable programmes of NPPRD because of their corrupt tendencies: many of
them serve as conduit through which “illegal and criminal contributions find
their way through the system as booties to all the hierarchy.”
The NPPRD efforts at endearing the police to the public are ineffectual because there is no synergy between it and the Force’s two largest and most important Departments -- Operations, General Investigations and Intelligence. The core of police activities is performed by men and officers of these departments: they take measures to prevent the commission of crime; investigate the commission of crime; interrogate suspects; they search persons and premises in order to detect, prevent or investigate the commission of crime; among others. These are the police personnel who interface daily with the public, and whose unprofessional postures have largely tainted the image of the Force, thereby causing the relationship between the police and the public to become increasingly thorny. NPPRD spirited efforts at repairing the damaged relationship between the Force and the public in the forms of seminars, workshops, publications, radio and television programs, other strategies have failed to stem police abuses and coercive excesses because there is little or no working relationship between NPPRD and the Force key departments in its bid to anchor modern policing ideals and democratic values in the heart of police personnel. Understandably,
The
need for Autonomy of NPPRD and Recruitment of Professionals
At present, NPPRD is subsumed under the administration department (secondary responsibility)
The present system whereby NPPRD is headed by an officer of the rank of a Deputy Commissioner (most times lacks professional competence in PR practice), who in turn report to the DIG in-charge of the Administration Department, do not augur well for the Department as this could stunt initiatives and hurt its operations. Hiring PR Consulting Firms to Launder Police Image Dearth of PR professionals or experts in NPPRD has severely hampered its ability to effectively tackle the image problem of the Force. In this respect, the Department should outsource some of its jobs that require expertise execution. The consulting firms would serve as outside eyes, and because they are detached from the system, they can also bring civilian perspectives to bear on the job – by designing a PR framework that would transform the Nigerian police into operationally capable, public-friendly
Holistic
Approach to Recruitment and Training
It is very sad that recruitment into the Force has become all-comers affair – All that is required of any prospective police officer are Secondary School Certificate with five credit passes, including English language and mathematics; good physical stature and stamina. Because of the nation’s poor record keeping culture, it is possible for a convicted criminal in a state in the Southwest to emerge as a police officer in another state in the Northwestern part of the country. Recruitment into the Force is very porous. And like everything Nigerian, the process has been compromised: The Nigeria Police has become a magnet for crooks and their ilk. Recruitment is done without rigorous background check. There is no fool-proof mechanism for vetting the claims and background of recruits. This explains why criminalities thrive in the Force, as people of questionable credentials and characters find their way into the organization unchecked. The Force recruitment system scarcely pays attention to the psychological and emotional stability of the recruits. The resultant effect is that people of fiery temper who are eventually recruited soon become uncontrollably dangerous elements in the society. NPPRD should champion the cause of administering psychological tests on recruits in order to determine their true human nature and whether they are fit to perform the task of protecting lives and property. The curricula for the training of police officers, especially at the entry level are inadequate and narrow in scope. There is so much emphasis on physical exercise and police duties. Subjects such as computer science, psychology, sociology, political science, geography, law and public relations which could have prepared the recruits to perform their roles effectively in the society are left out. Also, NPPRD should ensure that police officers are properly trained in their various roles and services to the Nigerian society.
Fairness
and Respect for all Members of the Public
NPPRD should regularly train police operatives on how to deal with the civil populace. They should be educated on how to accord respect and equal treatment to members of the public irrespective of their social status. The Department should design measures that would enhance police-public cordiality. For instance, police officers should be schooled on how to address members of the public. Politeness and decorum should form the basis of their interaction with the civil public. Words such as “Sir,” “Mr.” or “Madam” should preface their remarks. Instead of the commonly uttered: “Park! Come out. Bring your particulars.” Indeed, NPPRD has structures such as Police Community Relations Committee and Police Public Complaints Bureau which if effectively put to use would help stamp out unethical practices in the Force and improve police-public relations. In all, this study has shown that NPPRD is a pivotal arm of the Force that should be empowered, adequately funded and reengineered to perform its roles effectively. Indeed, the Department is crucial to the successful transformation of Nigeria Police into a friendly, trusted and efficient police force
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